Driving Growth with Smarter Customer Data

An EV platform offering rentals, sales, and charging services set out to boost app installs, bookings, and customer lifetime value. The key? Using first-party data to move beyond one-size-fits-all targeting.

What We Did
Partnering with The Red Carbon, the platform mapped the full customer journey—tracking behavior, transactions, and lifecycle stages. We built advanced models to:

• Segment users by behavior and journey stage

• Score prospects by likelihood to convert

• Predict and retain at-risk customers

These insights powered precision-targeted campaigns across paid media, delivering the right message at the right time.

The Impact

• Increased app installs from smarter targeting

• More bookings through relevant, timely messaging

• Higher CLV from segmentation and retention efforts

• A unified, data-rich view of the customer journey for ongoing optimization

With a data-first approach, the platform turned insight into impact—gaining better results and deeper customer understanding.