A young woman sitting in the passenger seat of a black car with pink interior, wearing a cream sweater, white pants, and white shoes, holding a small pink purse, in front of a pink-lit store with trees outside.

Driving Growth with Smarter Customer Data

An EV platform offering rentals, sales, and charging services set out to boost app installs, bookings, and customer lifetime value. The key? Using first-party data to move beyond one-size-fits-all targeting.

What We Did
Partnering with The Red Carbon, the platform mapped the full customer journey—tracking behavior, transactions, and lifecycle stages. We built advanced models to:

  • Segment users by behavior and journey stage

  • Score prospects by likelihood to convert

  • Predict and retain at-risk customers

These insights powered precision-targeted campaigns across paid media, delivering the right message at the right time.

The Impact

  • Increased app installs from smarter targeting

  • More bookings through relevant, timely messaging

  • Higher CLV from segmentation and retention efforts

  • A unified, data-rich view of the customer journey for ongoing optimization

With a data-first approach, the platform turned insight into impact—gaining better results and deeper customer understanding.