Transforming Customer Engagement with First-Party Data

A top beauty retailer in Thailand unified its online and offline customer data to power a smarter, more personalized marketing strategy. The result? Higher engagement, stronger ROI, and lasting customer loyalty.

What We Did

We tapped into rich first-party data—purchase history, app activity, web behavior, and in-store visits—to build detailed customer segments and predictive models. This enabled:

• Personalized messaging across key campaigns

• RFM-based targeting for sharper audience segmentation

• Retargeting of past buyers by location and behavior

• Collaborative ads (CPAS) with brand partners based on shared customer insights

The Impact

• Boosted ROI and ROAS across campaigns

• Higher response rates to tailored offers

• Stronger brand partnerships via CPAS

• Increased customer lifetime value

By shifting from broad targeting to a data-first approach, the retailer now delivers smarter campaigns that truly resonate—and perform.