Turning Promo Shoppers into Loyal Diners

A beloved restaurant chain in Thailand wanted more than short-term traffic from buffet deals—they wanted loyal, high-value customers. But without customer insights, long-term growth was out of reach.

What We Did
We used data to understand diner behavior and drive smarter marketing. By analyzing customer journeys and segmenting audiences by behavior and preferences, we enabled:

• Tailored promotions based on visit history and menu choices

• Retargeting campaigns to re-engage past promo diners

• Personalized offers via LINE and digital ads for higher relevance

The Impact

• Stronger ad performance and improved ROI

• Higher promo conversion rates through personalization

• Bigger basket sizes and more frequent visits

• Boosted CLV from smarter, data-driven outreach

With the right insights, the brand transformed casual guests into loyal fans—one personalized message at a time.