Monica Rogati (Data Scientist)
“Data is like crude oil. It’s valuable, but if unrefined it cannot really be used.”
DJ Patil (former U.S. Chief Data Scientist)
“The goal is to turn data into information, and information into insight, and insight into action.”
Sell lipstick with lotion?
Lipstick has long been one of the best-selling SKUs — but did you know that 20% of lotion buyers also purchase lipstick?
This pattern isn’t unique. Many SKUs are connected in ways we’ve never noticed.
With our data model, you can uncover these hidden associations and unlock new opportunities to increase sales.
Let the data reveal the secrets. We call this “Association Analysis”.
How do you attract customers between 1PM and 4PM?
Most assume no one eats after lunch — but that’s not the full story. 22% of office workers crave snacks, desserts, or bakery items post-lunch. Some are stuck in long midday meetings and need a quick delivery option. The opportunity? Create a food delivery menu tailored for the 1–4 PM snack break. It’s a simple strategy that can boost your revenue by 20% or more.
Let the data reveal the hidden habits. We call this “Behavioral Data Enrichment”.
Want more customers to go large? Keep the upsell under 25%.
Customers upgrade when the extra feels worth it. Not too cheap to seem pointless. Not too expensive to feel indulgent.
We use data to find the perfect price gap — usually just 8–10 THB — where customers say, “Why not go large?”
We call this the price threshold. Find it, and you turn small sips into big sales.
Go where the money’s already moving.
Your competitors are raking in sales in provinces you haven’t touched.
Why guess where to grow, when you can follow the data trail?
We analyze competitor performance in untapped areas — so you can plant your next branch where demand is proven.
Your next branch shouldn’t be a gamble. Data-Driven Expansion — growth, with a game plan.
Transforming Customer Engagement with First-Party Data
A top beauty retailer in Thailand unified its online and offline customer data to power a smarter, more personalized marketing strategy. The result? Higher engagement, stronger ROI, and lasting customer loyalty.
Are you shouting into the void — or speaking at the perfect moment?
Not every customer scrolls TikTok at midnight. Some swipe through Instagram on the BTS to work. Others sneak in Facebook breaks between meetings.
We find the best channel and time for each customer — and your message should meet them there.
This is Channel & Timing Optimization. Smarter ads. Better ROAS.
New puppy & microwave.
You’ve tried all the classic marketing tricks to sell more microwaves.
But here’s a surprising insight: 10% of people who adopt a new puppy also buy new home appliances. Why? A new puppy often means a new chapter — a new home, a fresh routine, and yes, a new microwave. These unexpected behaviors are invisible to the naked eye, but clear in the data.
Let the data reveal the patterns that boost your sales. This is “Behavioral Data Enrichment” in action.
Turning Promo Shoppers into Loyal Diners
A beloved BBQ restaurant chain in Thailand wanted more than short-term traffic from buffet deals—they wanted loyal, high-value customers. But without customer insights, long-term growth was out of reach.
480 points. What’s the smartest bite to offer?
Not all redemptions are created equal. Some make customers smile — others eat your margins.
Your loyalty program shouldn't feel like a mystery box. You could wing it — or let the data do the grilling. The magic? Matching the right menu add-ons to the right loyalty tiers. More smiles, more sizzle, no budget burns.
We call it Redemption Optimization —and yes, it works just as well for som tam as it does for sushi.
Matcha for the weekend mood, coffee for the weekday grind?
That’s what the data says.
While coffee peaks on weekday mornings, matcha steals the show on weekends — all day long.
We helped a café roll out smart promos and launch an Earl Grey Matcha. Because we know it’s not just a drink, it’s a vibe.
That’s Temporal Preference Mapping — Serve what people crave when they crave it, and it’s deliciously effective.
Driving Growth with Smarter Customer Data
An EV platform offering rentals, sales, and charging services set out to boost app installs, bookings, and customer lifetime value. The key? Using first-party data to move beyond one-size-fits-all targeting.
Grow your customers.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.